12/5/2023 0 Comments Fishing planet fish map![]() ![]() Certain mass influencers, film or music idols, set themselves up as environmental champions, while at the same time being preferred customers of a market that does not seem to be aligned with such values. Nor is it surprising that some climate denial organisations accuse stars of hypocrisy when they boast about their environmental values but, for example, have their vegan belt and shoes and flown from the US to Cannes, as actor Woody Harrelson reputedly did. So it is not surprising that climate activists denounce private jets and, more generally, the lifestyles of billionaires. According to Wells and Touboulic, a single private jet flight from a ski resort in Aspen, Colorado, to San Francisco emits 4.4 tonnes (t) of CO 2, 2.75 times the emissions of a car in an entire year (1.6 t), or 60% of the average person’s annual carbon footprint (7.3 t). In the US, the carbon footprint of a high-income family is five times that of the poorest, and the average American has five times the carbon footprint of the average global citizen.įor the rich and famous, this consumption skyrockets: private jets, yachts, jewellery, sports cars, high fashion brands and, in general, a lifestyle that leaves a long environmental trail in its wake. According to experts Peter Wells (Cardiff University) and Anne Touboulic (University of Nottingham), the average citizen in a rich country like the UK has an ecological footprint of 6.7 hectares if the entire world population enjoyed this standard of living, they say, we would need 3.7 planets. It is worth stressing that the sustainability of luxury is not a problem exclusive to millionaires. Can the planet afford the luxury of luxury? Can an industry based squarely on excess, exorbitance and exclusivity be sustainable? The average citizen in a rich country like the UK has an ecological footprint of 6.7 hectares if the entire world population enjoyed this standard of living, they say, we would need 3.7 planets. And analysts agree that the trend will continue, so much so that the Financial Times asked : “Will the extraordinary boom in luxury goods ever end?” According to Dominion Funds, “luxury spending grows at a faster rate than the economy.” But there is a new card on the table: climate and environmental sustainability. One of the great paradoxes of our society is that, come crises, pandemics, wars or recessions, the luxury industry never stops growing. ![]()
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